Just because you don’t have as much money coming in as you want (or need) at the moment, it doesn’t mean that your business is a bust or you have no hope.
Even if the crisis does not seem to have had an immediate financial impact on your business yet, take control right now.
When people ask me what my major takeaway is from running businesses for the last 20 years, I always say: clarity is key.
It isn’t enough to simply say we want to be the next Denmark or the next Norway. We have to understand what these Nordic countries offer their communities that we don’t and then learn from it.