For more than 25 years Matt has been leading game-changing organisations. He marries vision with pragmatism to help companies become more sustainable. 

Matt has a deeply held conviction that remarkable organisations do one thing well, have a clearly articulated strategy, and provide psychologically safe environments for their team to thrive.

It’s what helped him to grow digital agency Mando into a Sunday Times top 100 company, inspired him to co-found Be One Percent, and underpins everything he does as Managing Director of Form.

Before joining Form, Sarah worked with companies including Santander, Vodafone, and Deloitte, managing projects that bridged the gap between education and industry.

She now leads our project management team and works closely with public sector clients to oversee regional and national scale-up programmes. Sarah spearheaded the launch of Gather which has supported 150+ digital, creative and tech businesses across the Liverpool City Region on their growth journey.

Energised by connection, Sarah recently completed the Enneagram coaching course and loves exploring relationships through the lens of the Enneagram.

Mark’s passion goes beyond supporting businesses to grow, he’s driven by helping the people in them to truly thrive. 

For the last eight years, he’s been working with a wide range of clients at Form to help them to do just that - enabling them to get their business strategy firing and challenging them  to do their best work, in personal growth and finding rich fulfillment.

Away from the office Mark works with Mercian Trust, REUK and the Vine Trust to help young people and refugees access education and apprenticeships.

Jon is a compulsive generalist. Getting absorbed in a subject and devouring as much content as possible, before shifting his focus to the next.

It’s perhaps this desire for insight that lies behind his relentless drive for clarity. A thread that runs through everything Jon does – from a past life helping global brands like Magnum, Lipton, and PG Tips define their purpose, to his current role helping organisations achieve their version of success.

At Form he’s directly supported over 300 leaders of SME's, a wide range of PE&VC backed businesses, and emerging entrepreneurs understand challenges and opportunities and accelerate their growth.

Darren is an internationally experienced ecosystem builder with nearly 20 years of expertise in leading and delivering large-scale innovation programmes. Darren has led notable projects, including the TEAM SY programme in South Yorkshire, a £4.6 million initiative that significantly enhanced the region's startup ecosystem.

Darren applies his expertise in strategic partnerships, innovation strategy, and programme design to support business leaders in driving sustainable growth within their scaleup ecosystems.

With a background in Africa and Development (MA) and Applied Foreign Languages (BA), Cecilia brings a thoughtful, globally informed perspective to the Form team. Fluent in Portuguese, English, and Spanish, she has lived, studied, and worked across borders, shaping a career rooted in inclusion, social innovation, and purpose-driven work.

Before joining Form, Cecilia was Head of Community Programmes at Hatch Enterprise UK, where she led national support initiatives for underrepresented founders. Her approach is grounded in collaboration, learning, and systems-level thinking, with a deep commitment to building equitable spaces for overlooked communities to thrive.

 

With a background across both public and private sector organisations, our Account Manager Georgia helps drive growth and clarity across the business from programmes to business development to operations. 

Having previously managed client accounts for brands such as Volkswagen and BMW, Georgia is motivated by ensuring outstanding client delivery and experience.

At Form, Georgia sits across our public sector programmes, partnerships and B2B consultancy work to help foster sustainable growth and impact for businesses and leaders across our community.

A proud Mentor for The Girls Network and The LFC Foundation, she works to help empower young people as they plan for their futures. Georgia is also a B Local Co-Chair helping to facilitate community engagement of certified B Corporations to drive social and environmental impact across the Liverpool City Region and beyond. 

 

Before joining Form, Gracie worked as Head of Programmes at OneTech, where she played a pivotal role in empowering over 1,200 founders to create more than 800 jobs and secure over £36m in investment.

She is experienced in designing and delivering public and privately funded programmes, supporting diverse and scaling digital and tech businesses. Gracie combines strategic insight with strong operational processes to drive real impact for all businesses.

Passionate about building meaningful connections and fostering inclusive, equitable ecosystems, she brings a thoughtful and intentional approach to everything she does.

Chloe is a Project Manager at Form with eight years’ experience across the digital, creative and tech sectors, primarily within the video game industry. She specialises in people, culture and organisational development, working with senior leadership and teams to deliver high-quality work in environments where individuals feel valued, heard and supported.

At Form, Chloe delivers large-scale growth programmes, working closely with founders and senior leaders to strengthen organisational health, develop high-performing teams and embed sustainable ways of working. Her work spans project management, employee engagement, EDI, learning and development, communications and wellbeing, with a focus on turning strategy into practical, people-centred action.

Chloe is a member of the Liverpool City Region Games Board and a Women in Games Ambassador, contributing to the growth of a more inclusive and connected regional ecosystem. She was recognised as an MCV 30 Under 30 for her impact across the games industry.

David Crawford is a marketing and digital leader with over 25 years’ experience across agencies of all sizes, from global networks to independent creative businesses. He has held senior leadership roles at organisations including McCann, BJL, twentysix and most recently served as Managing Director of Branded3, one of the UK’s leading search agencies.

Having built his career from Account Executive to Managing Director, David brings a deep, practical understanding of how agencies operate at every level. He has led teams, managed P&L, developed propositions and driven growth, working with clients including American Airlines, UPS and Bentley.

Today, David works with agency founders and leadership teams to help them build stronger, more effective businesses. He focuses on sharpening positioning, strengthening go-to-market strategies and aligning teams and operations to support sustainable growth, helping agencies translate great work into high-performing businesses.

Katie is a growth consultant and former board director of a digital business by the age of 23. She has since worked as a director, adviser and consultant, supporting digital and tech businesses to unlock growth and scale sustainably.

She specialises in solving complex challenges across teams, systems and processes, helping organisations improve effectiveness, increase profitability and build strong foundations for long-term success. With deep experience across the digital, creative and tech sectors, Katie has worked with hundreds of businesses to optimise operations and enable teams to perform at their best.

Katie works closely with founders and leadership teams to bring clarity, structure and momentum, helping businesses regain control, unlock new opportunities and create more engaged, high-performing teams.

Lauren has built her career at the intersection of strategic vision and commercial reality. It's this unique perspective that enables her to spot growth opportunities others might miss and turn ambitious goals into profitable outcomes.

With two decades in the brand experience agency world, Lauren has developed a knack for troubleshooting complex challenges in fast-paced environments. As a qualified coach and mentor, she brings an objective external perspective that helps leaders address their biggest challenges - whether that's developing solid strategic foundations, scaling operations or embracing AI adoption to accelerate growth.

At Form, Lauren bridges the gap between ambitious leaders who need support and the transformative consultancy solutions that can get them there. She's passionate about leadership development and helping businesses build the strategic foundations that enable sustainable growth.

Lauren is also the founder of What She Said, a growth hub for female micro business owners, reflecting her commitment to levelling the playing field for entrepreneurs everywhere.

Martina is a design strategist, leader and coach with a track record of leading creative teams at organisations including Sony, ustwo and Bain & Company. She specialises in shaping meaningful, human-centred experiences across digital products and services, bringing together strategy, design and technology.

Her work sits at the intersection of leadership, culture and innovation. Martina supports individuals, teams and organisations to navigate change, develop strong leadership capabilities and build high-performing, collaborative cultures. She combines experience design, systems thinking and coaching to help organisations align people, purpose and performance.

Martina works across leadership coaching, team development and learning design, supporting organisations to create the conditions for impactful, sustainable work. She is particularly passionate about helping leaders and teams move towards more regenerative, people-centred ways of working.

FJ is a growth and innovation advisor who helps companies go further, faster. He has held senior leadership roles across retail, FMCG, healthcare and med-tech, including Chief Marketing and Innovation Officer at Unilabs, Europe’s second-largest diagnostics group.

He brings a combination of strategic clarity and hands-on commercial experience, having worked with leading brands such as Philips, Innocent, KLM and Montblanc, as well as supporting high-growth start-ups and scale-ups. His work focuses on helping founders and leadership teams define the critical moves that unlock the next stage of growth.

FJ specialises in strategy, innovation and business acceleration, supporting organisations to sharpen their positioning, strengthen teams and translate ambition into measurable outcomes. Alongside his advisory work, he is a Partner at Principium Alpha, investing in and supporting founder-led, technology-enabled businesses to scale with discipline and long-term value in mind.

Kate is an award-winning leadership coach and facilitator, with a background spanning learning and development, employee engagement, continuous improvement, communications and marketing. She has worked across blue-chip, non-profit and civil service organisations, supporting leaders and teams to build clarity, resilience and high-performing cultures.

Her work focuses on enabling meaningful, lasting change. Kate partners with individuals and teams to navigate complexity, unlock potential and create environments where people can thrive. She combines coaching, facilitation and programme delivery to help organisations embed practical improvements and drive sustainable performance.

Alongside coaching, Kate designs and delivers impactful learning experiences, from leadership programmes to large-scale workshops and global change initiatives. Recognised with the CEO Today Executive Coaching Award (2023), she is known for creating engaging, insight-driven experiences that spark “lightbulb moments” and translate into real-world action.

Louis Georgiou has worked in the digital industry since the mid-1990s and founded the award-winning digital product studio Code Computerlove in 1999. Over his career he has led digital strategy, UX and agile delivery for major organisations including the BBC, Oxfam, Brother and Go-Ahead Trains.

Today, Louis works with senior leadership teams to embed modern management practices, with a strong focus on applying AI to transform how organisations operate, deliver and innovate. An early adopter of AI since the days of GPT-3, he helps teams skilfully integrate AI into their products, workflows and decision-making.

Amanda is the former Co-Founder and Board Director of two digital agencies, which she grew and led to successful acquisition.

As Co-Founder of Public Zone, she built the UK’s leading digital agency for the not-for-profit sector, working with over 100 charities before its acquisition by Zone in 2012. She later served as Board Director at Zone, where she was responsible for long-term business development strategy, delivering seven-figure global clients.

Amanda now works with founders and leadership teams to support growth, strategy and culture and supports female entrepreneurship through initiatives such as The Waterfont Club.

Emma Joy Obanye is a tech entrepreneur, investor and ecosystem builder focused on supporting diverse founders to build scalable, investable businesses. As Co-Founder of OneTech, she has been instrumental in designing and delivering programmes that help early-stage entrepreneurs develop the skills, networks and confidence needed to succeed in the tech sector.

Emma brings first-hand experience of building and exiting a technology business, alongside a deep understanding of the systemic barriers facing underrepresented founders. Through initiatives such as Bootstrap School and Build Your App, she has supported hundreds of entrepreneurs to launch products, access opportunities and grow sustainable businesses.

Recognised as one of the Financial Times’ Top 100 Black and Minority Ethnic Leaders, Emma is a passionate advocate for a more inclusive and equitable tech ecosystem.

Hanna is a brand innovation and design leader with over 25 years’ experience working with leading international organisations. Her background combines strategic management consulting with senior leadership in a globally recognised creative business.

She specialises in helping organisations navigate complex change, bringing together strategic, creative, operational and technical perspectives to unlock new opportunities and achieve ambitious goals. Hanna works closely with leadership teams to build high-performing organisations, foster collaborative cultures and drive meaningful transformation.

Her work is grounded in delivering commercial results alongside positive, sustainable impact for people and the planet.

Freia is an agency growth advisor with over 16 years’ experience helping agencies scale, optimise and transition into their next stage of growth. She works closely with founders and senior leadership teams to remove blockers and implement practical, high-impact changes across strategy, operations, client services and new business.

Known for her hands-on approach, Freia goes beyond high-level advice to support the delivery and embedding of sustainable ways of working. Her work focuses on improving performance, profitability and team effectiveness, helping agencies build stronger foundations for long-term growth

Prior to consulting, Freia held senior roles within a leading UK digital marketing agency, where she led strategic change programmes and supported the business through to successful acquisition by Havas.