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Meet the change makers

All organisations who do something worthwhile are ultra-clear on their mission. Ours is simple. We come to work every day with this single aim: To equip leaders to build remarkable organisations.

That’s it.

We’re a team with real-world experience of working with leaders to grow their companies in ways that are both creatively fulfilling and commercially rewarding.


Katie Bolas

Katie has a laser focus on increasing business value by building assets. She's responsible for operations, business development, and empowering the team to deliver large-scale contracts. 

Pre-Form she was a board director of a digital business by the age of 23, revolutionised the delivery of business support to the DCT community in Manchester, supporting more than 180 businesses to scale, through a combination of business growth programmes, and has even had a previous life in radio.


Mark Harland

Mark’s passion goes beyond supporting businesses to grow, he’s driven by helping the people in them to truly thrive. 

For the last eight years, he’s been working with a wide range of clients at Form to help them to do just that - enabling them to get their business strategy firing and challenging them  to do their best work, in personal growth and finding rich fulfillment.

Away from the office Mark works with Mercian Trust, REUK and the Vine Trust to help young people and refugees access education and apprenticeships.

Managing Director

Matthew Johnson

For more than 25 years Matt has been leading game-changing organisations. He marries vision with pragmatism to help companies become more sustainable. 

Matt has a deeply held conviction that remarkable organisations do one thing well, have a clearly articulated strategy, and provide psychologically safe environments for their team to thrive.

It’s what helped him to grow digital agency Mando into a Sunday Times top 100 company, inspired him to co-found Be One Percent, and underpins everything he does as Managing Director of Form.


Jon Minchin

Jon is a compulsive generalist. Getting absorbed in a subject and devouring as much content as possible, before shifting his focus to the next.

It’s perhaps this desire for insight that lies behind his relentless drive for clarity. A thread that runs through everything Jon does – from a past life helping global brands like Magnum, Lipton, and PG Tips define their purpose, to his current role helping organisations achieve their version of success.

At Form he’s directly supported over 300 leaders of SME's, a wide range of PE&VC backed businesses, and emerging entrepreneurs understand challenges and opportunities and accelerate their growth.


Fiona Craig

Fi is an academically qualified and professional accredited behavioral change coach. She also has 20+ years of lived experience at the coalface of creative agency life: managing clients, leading teams, shaping businesses.
As an agency strategist, Fi led brand, data and loyalty initiatives for British Airways, Sainsburys, Pets at Home, GWR, McDonalds and Virgin Money. As a coach, she now works with agency founders, directors and leadership teams, cutting through the noise of agency life to provide the time and space for top quality thinking, leading to purposeful action.
She is a mentor for Kerning the Gap, and Henley Business School and a Mental Health First Aider. 

David Crawford

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes.

He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix.

He has worked directly with clients such as American Airlines, UPS and Bentley and held positions in a number of tech start-ups delivering their digital & marketing strategies.


Martina Gobec

Martina is a design strategist, leader and coach and has led creative teams at the likes of Sony, ustwo and Bain & Company. She is passionate about creating meaningful, human experiences out of technology services and products.


Dr Tharaka Gunarathne

Dr.T is a Clinical Psychiatrist & Professional Keynote Speaker. He's spent the majority of his career in the NHS but works nationally and internationally with SME's and companies in the FTSE 100.

He works with business leaders to navigate emotional intelligence and client cognitive biases in order to help them improve their own personal effectiveness, interpersonal trust & sales skills and even memory power.


FJ Rutjes

FJ helps companies go further, faster. He's held several senior leadership roles in retail, FMCG, healthcare and med- tech.

He’s an innovation advisor to hungry start-ups and ambitious scale-ups.

He's worked with some of Europe's most well-known brands, such as Philips, Innocent, KLM and Mont Blanc. He’s also worked in a private equity setting at Unilabs, Europe's 2nd largest diagnostics group, where he was Chief Marketing and Innovation Officer.


Kate Wood

Kate is a leadership coach and facilitator with a background in learning & development, employee engagement strategy, continuous improvement, communications and marketing.  Having worked across the board in blue-chip, non-profit and civil service organisations, she supports leaders and businesses to gain clarity and strengthen resilience, allowing people to thrive.

Programme Manager

Abi Shuttleworth

Blending her academic achievements in Law and a PhD in Theology & Philosophy, Abi has embraced diverse experiences in both academia and the private sector. Previously, she held the position of Hub Director for WTC Theology, where she provided operational and pastoral oversight for students enrolled in the college in Manchester. Here at Form, she now heads up the project management team.

Interested in whole person growth and development, Abi loves profiling tools such as Enneagram and in her spare time is a podcast host – holding conversations about leadership and culture.

Project Director

Sarah Goulden

Before joining Form, Sarah worked with companies including Santander, Vodafone, and Deloitte, managing projects that bridged the gap between education and industry.

She now leads our project management team and works closely with public sector clients to oversee regional and national scale-up programmes. Sarah spearheaded the launch of Gather which has supported 150+ digital, creative and tech businesses across the Liverpool City Region on their growth journey.

Energised by connection, Sarah recently completed the Enneagram coaching course and loves exploring relationships through the lens of the Enneagram.

Project Manager

Alice Pickersgill

Alice has a background in marketing and account management; and most recently developed and ran an early-stage tech accelerator programme, supporting over 150 business across the North of England.

Alice is passionate about identifying exciting businesses and connecting them to the right support to accelerate their growth.

Project Manager

Laureece Nuttall

Laureece delivers exceptional projects and client experiences and plays a key role in Form marketing and operations.

She is passionate about delivering smooth running projects and programmes – skills honed in her past life working on customer campaigns at Matalan and the marketing team for the 2018 International Business Festival – now the Good Business Festival. 

Laureece is training to be a mentor for the Girls Network, a programme that connects girls from the least advantaged communities with mentors and professional networks.

Project Manager

Georgia Hetherington

With a background in account management and business development, our Project Manager Georgia plays an important role in Form’s programmes, operations and projects. 

Having previously worked on client accounts for automotive brands such as VW and CUPRA, Georgia is motivated by ensuring outstanding client delivery and experience, as well as project management and support.

Community Manager

Sam Watson

Before joining Form, Sam worked across a variety of industries, including event and hospitality operations management. More recently, he co-founded The Fermentation Station, a socially trading fermented food and drink organisation.

He has taken on the role of Community Manager to engage and support key stakeholders within the Digital, Creative, and Tech ecosystem across the Liverpool City Region.

Passionate about all things related to business support, he's determined to be the most helpful person in the room, and you'll find him at all the best events - so make sure to say Hi!

About us

Our Values

You can go into a room and pick some words that describe who you want to be. Or you could ask your clients to describe who you already are.

We did that. Here’s what they said.

“The folks at Form…”

“Are trusted guides.”

We’ve all trodden different paths. Got a bunch of various battle scars. Built different teams. Grown a group of companies. Helped our communities.

Our clients tell us that those experiences feed into our leadership development and growth programmes that brings them to life in a way that goes beyond the textbook.

“Bring clarity.”

We’ve been in a lot of offices. Not once have we heard “you know what’s needed around here is less clarity”.

Sometimes it just takes an external perspective, a well-crafted question or the permission to cut through the noise and make a decision that will make all the difference in bringing about the kind of clarity that creates progress.

“Live generously.”

Leadership at its essence is an attempt at generosity. It’s giving something of yourself to make people and places better than you found them. We know we don’t always model this perfectly, but we’re always trying to get better.

“Believe in people.”

Two things can happen when you get older. You either get cynical about the potential for people to change or you see possibilities for change and improvement everywhere you go, because experience bears it out.

The latter is not just a better way to live, it’s the only place to start from if you’re going to help others grow. So that’s what we do.

Find out more about the thinking that underpins our programmes, strategies and development.

Our Thinking

With clarity comes meaningful change.

All our programmes and strategies are developed with one aim in mind – to help you create a remarkable organisation.

And underpinning everything we do is a focus on getting clarity. When you work with us, you’ll hear us talk about it a lot.

Clarity helps you take control, give attention to the things that matter, go beyond the obvious and grow with purpose.

Most of the clients we work with are leaders who have experienced success and are constantly pursuing growth.

We can help you find the answers. With insight, the right development, and support for you and your team.

And you’ll become part of a creative community that includes companies like AJ Smart, Ogvily and Ustwo.

Say Hello

Are you a leader who's looking for change?