Traction
Turn your innovation into revenue.
You’ve built something brilliant – a product, service or platform that works.
You’ve got the team, the vision, and the ambition.
But, growth isn’t following.
Traction is a fully funded programme that helps you turn your innovation into a commercial success.
On Traction
you will:
- — Untangle assumptions about your product or service
- — Clarify exactly where you meet your customers
- — Create and run real-world growth experiments that drive clarity and revenue
- — Build a clear plan and pipeline for sustained commercial traction
Over six weeks, you and a senior colleague will get access to:
Three expert-led sprint workshops to sharpen your offer, pricing and market activation
1:1 guidance from commercial specialists and peer learning sessions to tackle your specific challenges
A live showcase to test your proposition and get live market feedback
By the end of the programme, you’ll have:
Traction is the right fit for you, if you:
- — Are based in the West Midlands
- — Have a team of 5+ staff (including founders)
- — Have an MVP, product or IP ready for scale
- — Are ready to commit two senior team members to three sprint days in Birmingham
Dates to suit your diary
There are two cohort dates to choose from, to ensure you and another senior leader from the team can join us for the three in-person sprints in Birmingham:
- — Monday 12th January
- — Tuesday 13th January
- — Monday 2nd February
Cohort 1:
- — Monday 19th January
- — Tuesday 20th January
- — Monday 9th February
Cohort 2: