Traction
You’ve built something brilliant – a product, service or platform that works.
You’ve got the team, the vision, and the ambition.
But, growth isn’t following.
Traction is a fully funded programme that helps you turn your innovation into a commercial success.
On Traction
you will:
- — Untangle assumptions about your product or service
- — Clarify exactly where you meet your customers
- — Create and run real-world growth experiments that drive clarity and revenue
- — Build a clear plan and pipeline for sustained commercial traction
Over six weeks, you and a senior colleague will get access to:
Three expert-led sprint workshops to sharpen your offer, pricing and market activation
1:1 guidance from commercial specialists and peer learning sessions to tackle your specific challenges
A live showcase to test your proposition and get live market feedback
By the end of the programme, you’ll have:
Traction is the right fit for you, if you:
- — Are based in the West Midlands
- — Have a team of 5+ staff (including founders)
- — Have an MVP, product or IP ready for scale
- — Are ready to commit two senior team members to three sprint days in Birmingham
Dates to suit your diary
There are two cohort dates to choose from, to ensure you and another senior leader from the team can join us for the three in-person sprints in Birmingham:
- — Monday 12th January
- — Tuesday 13th January
- — Monday 2nd February
Cohort 1:
- — Monday 19th January
- — Tuesday 20th January
- — Monday 9th February
Cohort 2:
Your Traction Expert Facilitators:
Jon Minchin
Jon is a compulsive generalist. Getting absorbed in a subject and devouring as much content as possible, before shifting his focus to the next. It’s perhaps this desire for insight that lies behind his relentless drive for clarity – A thread that runs through everything Jon does. At Form, he’s directly supported over 300 leaders of SME’s, a wide range of PE&VC backed businesses, and emerging entrepreneurs understand challenges and opportunities and accelerate their growth.
Hanna Laikko
Hanna’s experience is a unique blend of strategic management consulting and leading an independent global brand, design and innovation business. She has spent almost 25 years advising and partnering with leaders of global brands and fast paced startups across technology, media, communications, health care, education and professional services sectors. Hanna believes in the power of focused, committed and diverse teams. She is passionate about helping purpose-led organisations, teams and leaders to achieve their strategic goals.