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Meet Georgia Hetherington, our new Project Executive

Connecting leaders, producing events, and making killer cakes. It's all in a day’s work for Georgia...


What’s your role at Form?

I’m Project Executive and I work across lots of different programmes and projects. Before I started the role I remember asking the team what a typical day looked like and they said it changes so much – and that’s definitely the case! But that’s what I love about it. We could be organising a leadership event one day, working on a new networking programme the next, there’s always something new and exciting on the horizon.

Where did life take you before joining the team?

I graduated from the University of Liverpool during Covid and entering the job market during that time was interesting to say the least. My first role was in social housing and prior to joining Form I was working at The Lead Agency as an account executive for various automotive brands. They both led me to Form really, and a role where I can combine the experience and skills I developed across the different businesses.

What attracted you to Form?

It offered me the perfect balance. I always wanted a role where I felt like I was making a positive difference and that’s why I started in social housing. The core values really fitted with mine, but the job role wasn’t challenging me in the right way. My agency role was great, fast-paced and a challenge, but the industry wasn’t quite ticking the box. At Form I can take my business skills and experience and use them to make a difference. It was that combined with the culture and the values at Form that made it the right move for me.

Best thing about joining Form?

I’ve only been here around three months, but everyone is so welcoming that I already feel part of the team. There’s so much going on as well and so many opportunities to get stuck into different things – it makes it a really exciting place to be. I can’t wait to see where we can take some of the projects this year.

What projects are working on at the moment?

I’m working on Peer Networks, a programme for high-growth leaders in the Liverpool City Region. And I’m collaborating with our Project Manager Laureece on an exciting summer leadership event – so watch this space.

What keeps you busy outside of work?

I am very much a family and friends type of girl, so I spend as much time as possible with them. Outside of that I’m a big indie music fan – I saw Inhaler and Wolf Alice recently who were both incredible. I love cooking – and eating too! I’ll turn my hand to anything Mediterranean, but baking is probably what I’m best at, cakes in particular as my cookies and muffins never quite make the grade. The spectacular birthday cakes my mum made when we were little are my inspiration – and Delia of course, her books are my go-to.

Apart from Delia any good book or podcast recommendations?

I love the How to Fail podcast by Elizabeth Day. Not everyone she interviews are people I would naturally gravitate towards but it’s so interesting to hear their stories. How they’ve overcome setbacks and the way they reframe failure is inspiring. She’s got such warmth as a presenter as well, it’s like you’re sat with a friend.