What is the Barclays Sales Growth Programme?

This programme could help you if you have a product or service in market and are focusing on building consistent, scalable revenue. Early market traction is exciting. But as you grow, sales get harder. Does this sound familiar?

• Wins are taking longer
• Founder-led selling has become a bottleneck
• Procurement is slowing things down
• Your pipeline feels unpredictable

If so, you’re not alone. The Sales Growth Programme, delivered in partnership with Form, is designed for founders who want to build a structured, repeatable approach to selling. You’ll gain the clarity, confidence and sales rhythm needed to turn your target clients into paying customers.

•  Applications open: Monday 25th May, 2026
•  Applications close: Sunday 12th July, 2026
•  Successful applicant(s) notified: Saturday 25th July, 2026
•  Programme launch: Tuesday 29th September, 2026
•  Programme ends: Tuesday 3rd November, 2026

We’ve organised the programme over six weeks, to help you fit it into your schedule.

• Commercial diagnostic: An online assessment to identify where your sales are stalling and where the biggest growth opportunities are, ensuring support is tailored to your business and pipeline.

• Expert-led workshops: Three fortnightly online half-day workshops led by experienced commercial experts, covering:

• Build the map – identify key decision-makers, understand buying processes and focus effort where it matters most.
• Craft with care – strengthen your outreach, messaging, pricing and proposals to better connect with buyers.
• Move to win – handle objections, procurement and negotiations with more confidence to move deals forward.

• One-to-one commercial clinic: Between workshops, you can book one-to-one sessions with sales experts to troubleshoot live challenges, refine strategy and apply learning directly to your business.

• Sales Growth Summit: The programme concludes with an in-person Sales Growth Summit, bringing together programme alumni to share progress, hear buyer insights and build valuable connections that support continued growth.

Your business must be:

• Actively trading
• Selling B2B products or services
• Generating early traction, pilots or customers
• Generating a minimum of £250k in annual sales
• Looking to improve commercial performance and consistency.

As a founder, you’ll need to be:

• Responsible for sales or customer acquisition
• Able to attend all sessions
• Willing to implement and test approaches